We stress the importance of being able to do more than just teach diving courses or pass an instructor exam. Diving is a fun and rewarding profession, but it demands a lot from those who succeed within the industry. As Instructors it's important you have a grasp of the business side of diving.

Employers look for skills beyond basic instructing; in retail sales, an interest in technical diving, regulator servicing skills, resort management, or being able to skipper a boat. We have introduced a series of diving related business programs which are discussed below, that will give you the confidence to fully succeed in dive industry of tomorrow.

The Business of Diving:

Positive Approach Selling
This video seminar looks at the attitude toward selling and the salesperson. The program emphasizes the Instructor's role in the retail business, teaching you that a salesperson doesn't have to be pushy or manipulative. There are lots of specific tips, techniques and strategies that will help you become successful.

Street Fighting
Jeff Slutsky's " Street fighting" is your answer to the high cost of advertising and promotions. Another great video presentation particularly useful if you're going to start your own business. Including; an introduction to computers, a look at spreadsheets,
Microsoft Word, booking, stock control and email.

Advanced Strategies for Recruiting and Retraining Enthusiastic Divers
Teaching more people to dive is the bottom line. The information shared in this program will help you to attract more people to scuba diving and teach more continuing education courses.

Dive shop / Resort Management and the Business of Diving
A hands on look at running a busy dive center as well as a video and seminar. This course will teach you everything about running a busy dive center including stock control, compressor operation, equipment servicing, store promotion, stock control, boat maintenance, restaurant management, housekeeping and much more.

This program takes a minimum of four days.